What’s the function of E-commerce for the Fashion Industry?

eCommerce Fashion sector is among the biggest industries in the world. It is responsible for a significant percentage of the world economy. It is evident that eCommerce is expanding rapidly following the pandemic. Everyday, more businesses have gone digital, and marketplace for niche products has also increased.

The phenomenal growth in the fashion industry is quite shocking but also a source of joy for many. With the rise of eCommerce fashion, the industry has seen a significant expansion and increase in sales. The booming retail businesses are keen to study trends that can enhance sales and techniques to acquire leads.

Growing globalization, digital technology as well as changes in consumer purchasing habits have pushed the fashion industry to the forefront of major shifts. To explore where we are and where we're going this article offers a detailed look at - the facts, significance, and impact that will affect the fashion market on the internet, and the outlook for 2022 , and even beyond.

Importance of e-commerce the fashion industry

Fashion eCommerce refers trade and purchase of clothes and fashion online specifically through eCommerce platforms.

The growth of the fashion industry, eCommerce is a source of income for many and has made it one of the popular professions for sellers, designers as well as manufacturers and retailers.Join Us fashionisers.com website

E-Commerce is growing rapidly and is gaining been gaining popularity among retailers and consumers because of its advantages for shoppers and sellers. It is particularly important in the current scenario of the pandemic, which is why there are nationwide lockdowns.

Let's examine some of the statistics to understand the importance of E-commerce the fashion industry:

  • With a global market value at $759.5 billion, it's clear that the business of fashion is more big; it's the biggest among the huge!
  • According to Statista this market is expected to increase further by 9.1 percent annually and achieve a market size of US$1.164,7 billion in 2025.
  • The report from Myntra, Fashion eCommerce in India will hit $30 billion in the next 5 years. This implies that nearly one third part of fashion sales in India in the coming five years will be sold via digital platforms or online. In most fashion businesses today online, the percentage of eCommerce is 10-12%.
  • The Indian textile and apparel market is estimated to reach $190 Billion by 2025-26. This means a growth of over 150% of market value that is about $75 Billion.
  • Resales platforms for fashion on the internet to exceed $30.63 billion before 2025, increasing at around 24% CAGR . It will also account for 10% of all ecommerce clothing or accessories sold.
  • Flipkart is carving out an edge in the fashion market and Snapdeal is another fashion-oriented and lifestyle ecommerce platform, is increasing its focus in rural markets.
  • The forecast for revenue growth is US$0.99tn in 2022 for the Fashion segment.

When it comes to other fashion-related segments, apparel tends to comprise the bulk of what customers are purchasing online, but accessories and footwear continue to make up significant portions of the fashion industry's online earnings worldwide.

The earnings of the accessories segment of the world's e-commerce fashion market has increased by an average of 75 billion U.S. dollars to around 261.5 billion dollars in 2021. If we are talking about the footwear market, it has brought in a profit of around 122 billion dollars.

In February 2022 shein.com is the fast-fashion e-commerce site was the top-rated by customers in the clothes and apparel category globally, accounting for 2.86 percent of all desktop traffic. The website for Nike was second in the rankings, with 1.85 percent of all visits.

The Latest Fashion Trends in eCommerce

Fashion eCommerce changes constantly to meet the needs of the new generation of customers and here are a few trendy eCommerce trends that are worth designing your eCommerce store around in 2022. Look below for the latest trends in e-commerce for the long-term success of your fashion sales strategy.

eCommerce social

Across the globe social media is an important role in the advertising strategy of a lot of fashion retailers. It has established a significant benchmark in the online shopping market.

From Facebook from Facebook to Instagram There are more and more social media outlets are offering the option of shopping online. Brands such as H&M, ZARA, and many more fashion brands have started offering shoppable content on Instagram and Facebook.


A 2018 Gartner surveyrevealed that by 2020 40% of retail stores have said they're planning to deploy AR or VR technology to satisfy customer expectations in their sales. AR and VR solutions allow to provide an exciting shopping experience for shoppers.

eCommerce Fashion giant ASOS and ZARA discovered a way bridge the gap between offline and online by launching an AR app. They began their journey towards Augmented Reality experiences by introducing their AR applications.

Omnichannel Strategies

Omnichannel strategies aim to establish the presence of your brand online on multiple platforms containing visuals, constant messaging, and more. Fashion retailers use omnichannel strategies like direct-to-consumer and click and collect concepts to provide seamless and personalized experience for shoppers.


Sustainability in ecommerce, specifically in the fashion industry, primarily concerns the environmental impacts in the making, wearing taking care of, and disposal of clothing. Statista's study shows that 42% of consumers worldwide purchase products that are sustainable and green.

Patagonia is an iconic clothing brand that has sustainability embedded in its values. Shoppers are urged to purchase and sell old items instead of purchasing new ones with Patagonia's Worn Wear Program by this brand.

How does an online E-commerce store benefit in the world of fashion?

Ecommerce has many different benefits. Let's look in details at some greatest benefits that online e-commerce stores provide to fashion retailers:

Reach Wider Audience:

The internet also makes it easier for sellers to reach new, global customers. An eCommerce website doesn't have to be tied to a single geographic address, and is accessible and available to all customers who go online.

In addition, thanks to the additional advantages of email marketing, social media advertising and SEO, brands are able to broad audiences who are in a ready-to-buy approach.

Lower operational costs

Ecommerce companies can open stores that have minimal operating costs without needing a physical storefront and employees to run it. Dropshipping business can cut down on upfront cost of investment.

As sales grow, companies can easily increase the size of their operations without hiring a massive number of employees or making major property investments -- this means higher margins overall.

Personalized experiences

Through the use of automation strategies and rich customer profiles, merchants can offer highly personalized online experiences for their customers who shop online. Presenting relevant products in line with previous purchases and browsing habits, could create more sales, and an increase in average order value (AOV) and ensure that the buyer feels that you truly care about and comprehend their needs.

Faster Buy Process:

Ecommerce allows customers to buy from anywhere and at anytime. Customers can therefore purchase the items they require quickly and not be restricted by the operating hours of brick-and-mortar shops.

Retailers also earn the benefit of having new customers and faster product sales, to creating brand awareness across various locations without having physical stores at each location.

The ability to New Technologies:

In terms of innovation sellers may find options are limited by a physical store all by itself. But as ecommerce expands, and improve, your offline and online business will have access to the most advanced technologies to improve the business of your company and improve your business processes.

With an array of apps and integrations on your side the retailers will be able better implement their marketing strategy, improve workflows for business and enhance the quality of their shopping.

Fashion Ecommerce for Small Businesses and Entrepreneurs:

E-commerce in fashion industry can provide numerous benefits to retailers wishing to increase their customer base by expanding beyond their existing markets. E-commerce can be a viable alternative to traditional physical stores, which allows retailers to minimize inventory, reduce costs and create brand loyalty.

Although the use of online commerce is seen as a risky venture for smaller businesses that might lack the amount of resources as larger international brands, such companies can consider incorporating the internet into their business models on a smaller size. This allows them to take advantage of the advantages of online shopping and distinguish themselves from their competitors.

Retailing in fashion and fashion industries is growing more quickly than it has ever been.

One of the best ways to increase the popularity of a fashion online business is by creating websites. With a stunning, visually appealing and easy-to-use website you can communicate your message to the world of online and draw clients to the offline items!

The importance of having a website for a fashion brand because it gives your brand credibility, gives you more sales opportunities, gives you a 24-hour runway and will save you money. It's the same process we did for RuffleButts which is a US-based fashion business to see how we have created a brand-new website starting from scratch and incorporating all they needed from their existing website to customized modules as per current trends. Learn more about the case study to learn more.

There are more and more consumers who prefer buying products on the internet instead of shopping in physical stores. Therefore, if a business does not to establish a solid online presence , they will certainly lose much of its market , and also lets the competition gain.

Are you in need of a fully functional eCommerce site for your fashion company? Get in touch, we can help! Check out our work for the fashion and e-commerce sites.

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